Polaris managed strong buyer demand, maximized pricing and overcame property challenges. The result was a seven per month absorption rate and gross revenue level which exceed plan by over 3%
BLU: 62 Percent Above Market
Despite launching sales into the 2008 financial crisis, BLU has been a success. The development team maintained ownership of the building and Polaris delivered a 62% higher price per square foot versus neighborhood comparables in calendar 2011.
855 Croft: 29 Percent Above Market
Within 14 months, Polaris sold over 90% of the homes at an average price point 29% higher than West Hollywood comparables. Polaris sales performance is in excess of $510/sqft on average with market comparables at approximately $400/sqft.
829 Folsom: 31 Percent Above Market
Polaris re-launched 829 Folsom and within four months, 30% of the units were in contract and closings began. The property is currently 80% sold with Polaris delivering a sales performance 31% over market comparables.
1001 Laurel: 43 Percent Above Market
In 2011, Polaris delivered a 43% higher price per square foot average at 1001 Laurel compared to other area condominium closings. 1001 Laurel is currently 98% sold.
Dorland Homes: 44 Percent Above Market
Launching with aggressive pricing, Dorland Homes sold in six weeks at an average price of $1,165,000 per home and at a 44% per square foot premium to comparable neighborhood product.
Polaris is an expert in intelligence-driven sales and marketing for high-density urban developments in Northern and Southern California.