STAR strategy
Our operational formula: urgency + momentum = maximized profits.
Polaris’ proprietary Strategically Timed Asset Release (STAR) methodology leverages our extensive knowledge of industry metrics, market nuances and buyer dynamics. It helps us determine the best pricing strategies, choreograph phased product releases and messaging to incite and manage positive sentiment and ultimately generate buyer commitment.
The STAR methodology has proven to be far more successful than traditional approaches to maximizing value. Across various markets and product type, the STAR strategy has consistently provided our clients with sellout results that outperform the market and the competition. This strategy ensures our clients achieve projected revenue – even in the current economic climate.
We leverage multiple data points to implement our STAR strategy. Below are two examples.
Leveraging Buyer Behavior
Polaris has a deep understanding of buyer psychology. Buyers respond to different stimuli at different times. The stimuli might relate to lifestyle, value, or community; or it may relate to industry news or events. Our sales and marketing team is finely attuned to these subtle behaviors and incorporate this info into the key messaging of our marketing campaigns that are shared with brokers and the public. We strategically release phases of inventory at defined price points based on this analysis. Though key messages may vary, the success created by this approach is the same.
Tracking Competitive Inventory
Another data point for our STAR methodology is an assessment of current inventory on the market. With an accurate understanding of buyer options, we can evolve our timing and unit mix to be most profitable against competitive offerings.
Part art and part science, our sales, marketing and research methodologies capitalize on ever-changing industry and buyer dynamics and increase values throughout the sellout process.
Our STAR strategy delivers results—even in underperforming markets. That’s due to our market intelligence and our emphasis on sales fundamentals. READ MORE +
